Looking To Sell? How To Choose The Right Real Estate Agent

Are you looking to sell your home or property? Choosing the right real estate agent can make a big difference to your profit margin. There is much to consider when choosing your agent, including their marketing capabilities, their personality and values, and their track record with previous sales in your area.

 

Why Should You Have An Agent?

Having a Real Estate Agent can take the stress of out selling your property independently. They are professionals in the industry who understand the ups and downs of the market and have established connections with potential buyers and buyer's agents. A great real estate agent supports your best interests and aims to sell with your dream figure as a target.

If you're looking to work with a real estate agent, it's vital to choose someone who is your best advocate, knows your area inside out, and puts your needs first.

 

The Difference Between Licenced and Certified Agents

Licenced Real Estate Agents

A Licenced Real Estate Agent is a completely qualified professional who has the power to own their own agency and sell properties independently. These agents are generally the best choice for more up-market properties or vendors who require a highly professional marketing campaign to achieve a return on their investment.

Certified Real Estate Agents

A certified Real Estate Agent holds a minimum qualification that entitles them to have the capability to sell homes but under the direction and guidance of a licensed real estate agent.

 

Questions You Need To Consider When Choosing Your Real Estate Agent

Can They Effectively Market Your Property?

Marketing is a huge factor when it comes to selling a home to the right buyer. Nowadays with social media and digital marketing, reaching potential buyers has never been easier. If they are skilled in billboard advertising and paid digital marketing strategies, this is a big tick.

 

Questions you can ask them include:

· How do you market your properties?

· How long on average are your properties on the market for in the same area?

· How do you avoid a property going stale on the market?

· How often do you change your marketing tactics if they aren't working?

 

How Well Do They Really Know Your Area?

Being an expert in the area they are selling is absolutely critical to the success of your home sale. It shows they are doing their homework by understanding similar properties in the neighbourhood, the value of different types of homes and how much they sold for previously. If they are a professional with statistics that roll off the tongue naturally, your home is in a much stronger position to sell faster.

 

Questions can include:

· How many properties have you sold in this area over the last 12 months?

· How much over asking price did you sell those properties for?

· How long did it take you to sell those properties?

· How confident are you with selling houses in this area?

 

What's Their Previous Track Record?

Talk is cheap in the real estate market, so it's important that your agent can walk the walk. Do they have a previous track record of selling houses consistently at top asking price or above? Questions can include: How many properties do you sell in a busy month? How many in a quiet month? How do you rank compared to your competitors and agents in your own office?

 

Final Thoughts

There is a lot to consider before selling your home, which doesn't happen every day. It's an emotional, financial and stressful decision that requires thought and time. Real Estate Agents have the capacity to take the worry out of the process but only if they are an expert at knowing how to market your home, a statistical wizard about your area, and are confident to fight on your behalf.

To compare Real Estate Agents in your area, the Compare and Connect team can help!